To discover, shape and promote what makes your company unique. From Strategy, to campaign planning and technology, we help companies attract & engage talented candidates through their employer brand.
Employer Brand
The Employer Brand Discovery and Strategic Audit projects are research based activities carried out by our team of employer brand specialists at Holler, designed to deliver a clear strategy to meet your unique employer brand objectives. Each discovery activity ranges from careers page audits, employee engagement measurement, right through to the creation of bespoke employer brand architecture and strategies for your organisation.
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79% of job seekers have used social media in their job search in the last year. Here is why we offer a variety of services in this area. Whether you want to build your presence on LinkedIn or are in need of an exciting Instagram plan, we can tailor a solution for you!
Benefits of using Social Media for your Employer Brand
Key statistics for social media recruitment
Looking to get started with social media for your employer brand? We can build branded pages for your careers presence, start to build up a relevant following of candidates and populate each channel with content to help you on your way
Keeping your social channels updated regularly is essential for a strong employer brand presence. If you have internal resources to manage this we can create a bespoke content calendar, provide your team with the tools and training to effectively manage your organic social campaigns, and be on hand to assist you where needed. Our employer brand team can also create unique content on your behalf including blogs, images and videos to include in your marketing schedule.
Want our social media team to manage your social channels for you? We can populate your feeds with relevant employer brand content, bespoke media and graphics, live vacancies plus react to post engagement on your behalf..
Want to get your employer brand content / live vacancies in front of more relevant candidates? Targeted paid social media campaigns could be the perfect solution for you.Our team of marketing experts will build out campaigns on your behalf, from one-off candidate attraction drives to long-term social campaigns, ensuring your content and brand gets noticed by the right people.
Looking to engage your employees, increase social reach and build trust in your employer brand? Then an employee advocacy program could be just what you are looking for. We can create your unique hashtag(s), deliver your employer advocacy plan, educate your employees on best practise and track engagement levels through our Holler technology suite.
Inbound traffic is the goal for all companies. Whether that is for job applications or sales for a product – it is the end goal that we can help you to achieve.
Benefits of a campaign to attract and engage candidates
Every company has a unique employer brand, whether they actively manage it or not. Promoting yours can unlock a myriad of opportunities for hiring, reputation management and much more.
Our team of employer brand and marketing experts are here to help tell your unique story, whether that’s through blogs, social posts, videos or even by helping to create employee generated content with your team.
Benefits of promoting your employer brand
Having won industry awards including “Creative online marketing” and “Marketing star of the year”, our team of talented marketers will create compelling content to showcase your employer brand. We can promote all of the positive elements about working for your company, highlight specific job functions / departments, conduct employee interviews and even share industry focused content to engage a specific audience.
Visual assets are an essential part of every marketing strategy, so when it comes to employer brand we can help bring yours to life through bespoke media including graphics, podcasts and video.
Sometimes the most compelling employer brand content content comes straight from your employees’ smartphones! We can help bring this to life through a content plan, employee advocacy campaign or by editing raw footage into a slick employer brand video for you.
Once you have your awesome employer brand content you will want to share it to the right audiences! We can help deliver your content through both organic posts and targeted social media campaigns.
Depending on your objectives, timescales and budget, we can create a tailored campaign plan to suit you including any of the above services. To find out how we can help, or to submit an enquiry please click below.
